About RankKite

Rank Kite is a free learning website for e-commerce and digital marketing. RankKite.com is owned and managed by Santosh Sarangi. He is an E-commerce Product and Digital Marketing professional with over 16+ industry experience. This is his blog site, where he writes about e-commerce, product management, and digital marketing.

His first startup was an online gifting e-commerce website in 2013, call CozyPosy (https://www.facebook.com/cozyposy/). He has worked as a Sr. Manager E-Commerce products and digital marketing in startups like Ferns N Petals, Phoolwala, Tradus & Ibibo Ride (Ibibo Group), Nimbuzz, SportsGEO, Emxcel.

RankKite ecommerce and power of digital marketing
Your vision is now a reality

Innovative ideas take you and your business to a different level. For this, we need to understand the cause and effect. Where purpose talks about the problem statement and impact talk about the ideal solution. The effectiveness of technology causes the brand positioning of your brand or business. Nobody comes up with a brand from day one. But a valid cause and right effect from day one can give you a brand name.

Executions - Watch the magic happen

Execution is an art of sharpening your focus and understanding the niche of your product. The most sensitive part of the executions plan is, “Know when to say no.” Right executions plan the key to success to any business idea includes, including transparency, time scales, technology, costs, quality, and benefits. When you have a good execution plan, then brand making is easy—all we need to define small and achievable milestones.

Brand Positioning - Do even more

The two key factors of brand positioning are the customer’s mind and timing. Brand Positioning is nothing but how you distinguish your product from your customer and competitors. A brand position comes from the intention of your customers what they say about a brand, not that you say about your brand. So focus on quality and the benefits you want them to think of when they think of your brand at a time with accuracy.

We understand and decode business owners' ideas into reality.

Many small or middle-level business owners' are putting lots of effort and are working for decades years. Because of the lack of technology transformation, either they are not able to succeed in the market or further magnify their business.
RankKite Business Growth
RankKite Self Learner

Great way to learn and skill-up with the new career opportunity

There are many hidden talents from lower or middle-class family could not join short terms or higher education. And the transformation of technology left them far away. But there are endless possibilities with self/online learning experiment and explore career growth into e-commerce or digital marketing. Get Free industry insides from RankKite.

About the Author

My Name is Santosh Sarangi. I'm a double graduate (B.Sc and BCA) from Utkal University. I have 15+ Years of professional experience in eCommerce and digital marketing management. I'm an accidental product manager and a Google, Udemy, and HubSpot certified digital marketing leader.
Santosh Sarangi RankKite
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Multitasking skills

Being a not non-technical person, the multitasking ability makes it easy to understand web technology and the power of digital marketing.


Premium experience

More than 15+ years of learned work experience in small, medium and large scale corporates. Expertise in customer services, eCommerce business setups, and digital marketing domains.


Business goal focused

It's all about awareness, considerations, conversions, loyalty, and advocacy. Business transparency and a customer-centric business approach s the key to success.

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