What is SEO (Search Engine Optimization)

What is SEO

SEO Stands for Search Engine Optimization. There is no single or particular definition for it. Every marketing professional has their own way of defining what is Search Engine Optimization.

All it depends on how you understand the process and algorithms doing optimization.

According to me, Search Engine Optimization is like:

SERP- Search Engine Results Page - website ranks
SERP- Search Engine Results Page – website ranks

” Search Engine Optimization (SEO) is the process of optimizing a website to get good traffics. It’s a free and organic way of obtaining visibility & ranking in leading positions in the search engine results page. The best practice of SEO makes a site appear to users on top search engine search positions.

Even though, different SEO professionals define, “what is SEO?” otherwise.

Katya Bovykina | Digital Marketing Manager, Resolver

Katya BovykinaSEO to me is about valuable content and meaningful partnerships. To win the SEO game in 2017, you need to provide useful, relevant, accurate and recent information.

If you combine that with building relationships online, you get a very strong competitive advantage. There is very little room left for “get rich quick” schemes, and that’s a good thing

Stoney deGeyter / President, Pole Position Marketing

Stoney deGeyterSEO has become a catch-all phrase that represents all organic marketing. In fact, my preferred phrase is “Web Presence Optimization” because that’s really what we do, optimize all aspects of a business’ web presence.

Bruce Clay – Who is considered a “founding father” of SEO

SEO, A powerful traffic source

Bruce ClayIn the ever-changing world of search engine optimization, one goal remains constant: traffic. The higher a site ranks on a search engine results page as seen by a user, the more traffic the site will receive.

A site that has been ​developed according to the standards and strategies of an expert and reputable SEO ​agency is better positioned than its competitors. However, proper white hat SEO strategy implementation does not mean applying a series of quick fixes for higher rankings and more traffic.

Related Reads:

Importance of SEO

What happens if you stop doing SEO?

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