200+ Google Ads (PPC) Interview Questions & Answers for Your Success
It’s wonderful to know that your profile has been shortlisted for Google Ads Expert/ Search Engine Marketing (SEM) or PPC Expert or Digital Marketing Expert. Whether you are fresher, experienced or management professional it is always good to prepare yourself before going for an interview. RankKite conducts a list of top 200+ Google Ads interview Questions Answers. How to get success in your interview for PPC Expert or SEM Expert with the best and simple answers. Hope this will help you prepare for your next interview. We wish you to go fully prepared and come with the right offer letter.
Interview Tips, Tricks, and Secrets
The following list of Google Ads (PC or SEM) Interviews Questions and Answers will help you enhance your knowledge and get technically sound. Before that, we also advise you to read and follow our Interview Tips, Tricks, and Secrets to impress your interviewers like:
1. Company – Research about the company profiles thoroughly
2. Interviewer – Research and know about your interviewer (search on Google, LinkedIn or social network)
3. JD- Must have a clear understanding of Job descriptions and start preparing stories.
Read more Interview Tips, Tricks and Secrets
We always working hard to keep adding more and more possible interview questions and answers so that everybody gets value from it.
Following List of Google Ads (PPC / SEM) Interview Questions and Simple Answers
#1 What Is Google Ads?
First of all, I would like to update you that Google AdWords is now Google Ads.
On July 24th, 2018, Google AdWords became Google Ads. The new Google Ads brand represents the full range of campaign types available today, including Search, Display, and Video.
Google Ads is an online advertising platform developed by Google. It allows business owners or advertisers to set up and manage ads in marketing their products and services in Google Search engine and it’s affiliated sites.
Google Ads work in test search, display, or video-based on multiple targeting factors such as keywords, interest, demographics, psychographics, etc.
#2 Explain how Google Ads work?
Google Ads ideally work based on the goal sets by the advertiser or marketer.
To use Google Ads to reach any particular goal, we need to follow five basic steps below:
STEP1 – Define Advertising Goal – Weather we want more business calls, more traffic on the website, More App Downloads, etc.
STEP2- Specify Where to Advertise – Depends upon your product or service availability either Global, Locally, or any Specific Location. So that Ads will show to the right people.
STEP3- Create Message or Description – It should be simple, short, and sweet. Describe what’s best about your business in short three sentences and the design banner or image.
STEP4- Need to Setup a Budget Cap – Google Ads only debit money when users take action on your advertisement. You can set up the budget daily or monthly, and you can adjust or pause anytime. Plus, it’ll show you the estimated results for your budget.
STEP5 – Go Live on Google Ads – Your ads will be reviewed and approved by Google sometime then. Once your Ads approved, your ads will start displaying when people search for products or services like yours.
Learn more about, How Google Ads work or How to use Google Ads?
#3 What are the Benefits of Google Ads online advertising ?
Might be your interview ask you, Explain why to use Google Adwords? or Why Google Ads is important? or Why do you think, Business should use Google Ads?.
Remember the interview trying to understand how confident, comfortable you are with Google Ads and how much you know about Google Ads. Following the best answer for all these questions as per my experience.
Benefits or Importance of Google Ads for Business?
As we know, Google Ads only charge money when people take action on your advertisement. Also, we all know online marketing is the act of reaching the right people at the right time with the right message and always.
Google Ads is one of the best online advertising platforms that offer the following all benefits:
Google Ads Flexible Ads Targeting – Easy to set up the campaigns, easy to measure, and improve your ads performance. Flexible in customer targeting based upon the keywords, ad location, age, language, days, time and frequency, devices, narrow your audience, access to non-search sites like Gmail, youtube, and more.
Setup & Control Your Google Ads Costs – As we already know, You’ll only pay when someone clicks your ad. There are no minimum costs to start your ads. It’s completely your choice how much you spend per month, per day, and ad. It allows you to budget your campaign accordingly without worrying if you’re going to go over budget. The worst-case scenario is that the number of ads will begin to decrease as your budget gets lower.
Google Ads is Measurable – Google Ads’ free measuring and analyzing each ad’s performance, ads groups, and keywords. Information like average cost, which ads worked for you, user journey and behavior, and many other factors help improve your product and service quality. This kind of data also, many times, helps to build up the right content strategy and SEO strategy.
Manage Multiple Google Ads Account – Google Ads also offers you tools to manage and monitor accounts easily. Google offers two powerful tools, My Client Center (MCC) manager that helps manage multiple Google Ads accounts, and Google Ads Editor allows you to edit campaigns offline and upload them to Google Ads.
Helps Beat Your Competitors – You can position and increase your brand presence in front of your competitor on the top of the Google search result.
Quick & Instant Advertising Platform (Faster than SEO) – Easy to setup and campaign and start the advertising instant with zero waiting time or any third party website dependency. Because of Google Ads’ speed, it helps analyze and discover effective keywords for your business, which you can be used in SEO campaigns and content building.
#4 What is Google Ads MCC?
Google Ads MCC stands for Google Ads My Client Centre.
If you want to manage all your multiple Google Ads account from one place and save time then Google Ads MCC is the most powerful and free tool from Google.
Google Ads MCC is also known as Google Ads Manager Accounts.
#5 What is Google Ads Editor?
Google Ads Editor is a free and downloadable desktop application that allows you to manage, edit multiple Ads accounts and campaigns information offline.
Once update everything offline you can upload your changes to Google Ads. Even you can edit, undo and redo multiple changes while editing campaigns.
#6 What are the different types of Google Ads?
There are five different types of Google Ads networks:
- Search Network Campaigns – Text/keyword Search. Rank on top Google Search results pages when someone searches for a product or service that similar to your business and Ads targeting.
- Display Network Campaigns – Increase your brand visibility and capture attention with images and banners to your customers.
- Video Network Campaigns – It allows you to reach & engage with your audience on YouTube & through Google video partners.
- Shopping Network Campaigns – Promote your products by giving users detailed information about what you’re selling before they even click your ad.
- App Network Campaigns – Easy way to promote your apps across Google’s largest properties including Search, Google Play, YouTube, Discover on Google Search, and the Google Display Network.
#7 What is PPC and CPC?
PPC is Pay per Click, and CPC is Cost per Click.
If I talk about the difference between PPC and CPC, both are confusing similar online advertising terminologies.
> PPC is a specific online advertising approach (channel), while CPC is a special metric to measure any online ad campaign’s performance.
> Pay Per Click (PPC) – You pay for the ad only when users click on it (Not paid yet)
Cost Per Click (CPC) – Measures how much paid (cost) overall per click of your PPC ads. (Already paid)
#8 What are Google advertising models?
Basically, three different Google advertising models:
- CPC (Cost Per Click) or PPC (Pay Per Click) means you only pay for an ad if someone clicks on it.
- CPM (Cost Per Impression) – It’s Cost per thousand impressions. Advertisers pay based on how many times your ad is shown (Not clicked)
- CPE (Cost Per Engagement) – With cost-per-engagement (CPE) bidding, advertisers only pay when users actively engage with ads.
Similarly, there are means of advertising models based on ad campaigns goal set as follow:
- CPV (Cost Per View) – With cost per view (CPV) bidding, advertisers pay for a view of a video ad. A view is counted when a viewer watches 30 seconds of your video ad (or the duration if it’s shorter than 30 seconds) or interacts with the ad, whichever comes first.
- vCPM (Viewable Cost Per Mille) – It is also known as CPVM (Cost Per Viewable Mille) – In this case, dvertisers pay only for those ads which really appear on the recipients’ screens. For banner ads sometimes are located in the lower parts of website.
#9 What are the Types Google Ads Goals?
Google Ads Goals are of different types and help improve the performance of your campaigns.
Following are different goals we can set up in the Google Ads campaign:
- Sales – Drive sales online, in-app, by phone or in-store
- Leads – Get leads and other conversions by encouraging customers to take action
- Website Traffic – Get the right people to visit your website.
- Product and Brand Consideration – Encourage people to explore your products or services.
- Brand Awareness and Reach – Reach a broad audience and build awareness.
- App Promotion – Get more installs and interactions for your app.
- Local Store Visit and Promotion – Drive visits to local shops, including restaurants and dealerships.
- Create a campaign without a goal’s guidance
Note: When creating a Google Ads campaign, some users may be asked to select their campaign goals before the campaign type.
#10 How much does Google Ads cost?
Ideally, there is no prefix or predefined minimum or maximum Google Ads cost or spend requirement. Even there is no minimum contract length for running the Ads – you can stop your ads anytime.
Your budget settings determine your Google Ads cost. All you need to understand the following elements:
- Set A Budget Cap – Set an advertising budget and never spend more than your monthly limit.
- Stay Flexible – No need to commit to a long-term contract. Adjust your advertising budget or pause your ads whenever you need.
- Pay for Results – Only pay when people take action, like clicking your ad to visit your site or call your business.
#11 Best Practices for Email Subject Lines.
The subject line is the most dominant part of email marketing. The quality subject line grabs the attention of your recipients and increases click-through rate (CTR).
Personalization and descriptive subject line give people a reason to check, open your email, and check out your content.
Best Practice for Email Subject Line:
- Add personalization
- Keep it Short, Simple, and Descriptive.
- Not more than 3 Punctuation marks per subject line
- Use Emojis carefully and appropriate
- A/B test of subject lines and performance analysis
- Pre header matching to the subject line
- Don’t over-promise or mislead the users.
- Avoid spam trigger words.
- Communicate urgency
- Use questions to pique the interest of users.
#12 What is crawling or website crawling?
Website crawling or crawling in SEO means search engines finding information from your webpage before indexing.
A web crawler is sometimes called a web spider or web robot. It is a type of internet bot that is typically operated by search engines like Google and Bing. The primary purpose of a spider that crawls your webpage to index the content information of websites all across the internet so that those websites can rank or appear in search engine result pages (SERP).
#13 How do I know if Google has indexed?
To check if your site indexed by search engines (Bing, Google, Yahoo, etc.) is simple and easy.
Enter the URL of your domain with “site:” before it, i.e., “site:yourwebsite.com.” The results show all of your site’s pages indexed or not and the current Meta Tags saved in the search engine’s index.
#14 What do you mean by Backlink?
The incoming links to your website or webpage are referred to as Backlink.
A backlink is a link created when one website links to another.
Backlinks are also called “inbound links” or “incoming links”.
#15 What is outbound link? Do outbound links matter for SEO?
An outbound link also called an “external link“, i.e., a link from your website to a different website. An outbound link for you is an inbound link for someone else.
Yes, Outbound links most definitely matter for SEO. Though the outbound link is not of the top-ranking factor alike inbound link building. But for SEO in general it is matters.
- Outbound link builds trust in your content in front of the reader and search engine.
- The external links from your content can strengthen the topic signal to Google
- Outbound links build relationships with other businesses. The goodwill that results can help you in many ways. For example, you may find that providing thoughtful external links in your content encourages experts to participate in your content when asked.
- Outbound links bring balance and authenticity to the overall SEO health of a page
- Outbound links help achieve authority when you reference the sources used in the creation of your content.
Note: If a link on your website takes readers to another page on your same website, it’s called an “internal link“.
#16 What is SERP in SEO?
SERP’s full form in SEO is “Search Engine Results Pages.”
When searchers enter any search query or search term online using a search engine (Google, Yahoo, or Bing) number of web pages presented to the searcher called Search Engine Results Pages.
SERP is unique for each different search query based upon the keywords and phrases.
SERP is essential because the higher a company’s website ranks, the more searchers will click on the website or webpage.
#17 What is Google Sandbox?
Google Sandbox is a fanciful term to explain why most new websites have very poor rankings in Google Search Engine Results Pages.
For a new website, the Google Sandbox effect lasts somewhere between 1 and 6 months. Think of it as a probation period even if you do everything right, your site won’t get decent rankings until it comes to an end.
#18 What is Google Autocomplete?
Google autocomplete is a feature within the Google Search box designed to make it faster to complete searches that you’re beginning to type.
When you start typing your search term in Google’s search box, the algorithm performs a prediction of possible search queries and shows a drop-down list of related words and phrases.
The search predictions are based on factors like popularity and freshness and will show: The terms you are typing.
#19 What is People also ask in Google?
When searcher searches for a search query or searches for any answer to his/her question? Google started displaying in the SERP some related items and solutions may helpful.
For Example, I search for “winner of IPL 2019”. You can below screen short where the list of related questions and answers shown in Google SERP.
#20 What do you mean by Related searches in Google?
Google Related searches are “automatically generated based on an algorithm to determine terms related to your search.” These related searches show at the end of Google’s SERP list.
For Digital markers (SEOs and SEMs), related searches in Google is a great way to expand your keyword research techniques to find more recent topics you might want to write about and target.
For Example – Check the below screenshot for your reference. I searched for a “local business ideas” on Google search box. Once I scrolled down the page till the end and found a list of related search phrases.
#21 How To Appear In The People Also Ask Box?
Google has its own set of algorithms to generates. People also ask in SERP.
There is no dedicated markup to appear in the People Also Ask Box. But there are few content activities we have to consider being suggested by leading digital marketing professionals.
- Focus on your product or services on board terms and segment your prospective customers.
- Provide short, but complete questions and answers your prospective customers might ask.
- Present correct information in simple language that easy to understand
- Free from sales pitches and appropriate information relevant to your company
- Once you have created your questions and answers, you can use them on your website or blog post.
#22 What is domain authority (DA) and why is it important?
Domain Authority (DA) is one of the critical website ranking factors on search engine results pages (SERPs).
The domain authority of a website describes its relevance for a specific subject area or industry. A domain authority score ranges from 1 to 100. The higher the domain authority score, the higher and better the website ranking position in SERPs.
Note: Website traffic volume is directly propositional to domain raking in SERP. Domain ranking is directly proportional to domain authority.
Like Domain Authority (DA), Page Authority (PA) explains the authority of a specific page based on the backlink, social sharing, etc.
#23 What is Cross-linking in SEO? What is the benefit of Crosslinking?
Cross-linking is the strategic method of linking one site to another site and vice versa to get high search engine ranking.
Benefits of Cross-Linking:
- For better ranking – Search engines value these cross-links, as they are from relevant sites, with related content.
- In other words, cross-linking is a barter wherein I link to you, and you link to me.
#24 What does it mean if nothing appears while searching for the domain?
It means searching for your website or domain on Google or another search engine, and if nothing appears, then there could be any of the following reasons. You need to fix this issue as soon as possible for indexing.
- May be search engine has banned the site or domain.
- Maybe it has not yet been found and indexed by the search engine.
- It means the domain may not have robots.txt and sitemap.xml generated and or was not submitted to search engines and or might be something wrong in the robots.txt script.
- It could be any canonical issues on your website.
Note: You need to check and submit your website or domain property in the search engine. You also need to create robots.txt and sitemap.xml file and upload in the domain root folder and search engine.
#25 What is keyword stemming?
Google has used keyword stemming in its algorithms for finding a new keyword from the primary or root keyword.
Keyword steaming is nothing but the formation of a new key phrase from the root keyword by using some prefix, suffix, or pluralization. These types of steaming keywords are essential assets in content building, helpful in terms of ranking quickly and building traffic.
For example: if you use the word ‘gift’ in a sentence, a stemming algorithm will recognize the words ‘gifts,’ ‘gifting,’ and ‘gifters’ as variations of the name ‘gift’ as well. It could be a synonym like give, present, donate, and more.
Note: You need to check and submit your website or domain property in the search engine. You also need to create robots.txt and sitemap.xml file and upload in the domain root folder and search engine.
#26 What do you mean by Cloaking in SEO?
Cloaking refers to the practice of presenting different content or URLs to human users and search engines. Cloaking is considered a violation of Google’s Webmaster Guidelines because it provides our users with different results than they expected.
Note: In the Search Engine Optimization (SEO) industry, cloaking is one of the black hat SEO techniques to drive traffic. Doing this your site may be blacklisted or banned by the search engine.
#27 Name the best SEO Blogs that help you become a better market.
To become a better marketer I follow the following SEO blogs:
- The Moz Blog
- Google Webmaster Central Blog
- Neil Patel
- Search Engine Land
- Search Engine Journal
- SEMRush Blog
- SEO Book
- Content Marketing Institute
#28 What is keyword stuffing in SEO?
Keyword stuffing refers to the practice of loading a webpage with keywords or numbers in an attempt to manipulate a site’s ranking in Google search results. Often these keywords appear in a list or group, or out of context (not as natural prose).
Note: Keyword stuffing is another black hat SEO technique and the activity could lead to a search engine penalty. It won’t improve your search engine keyword ranking.
#29 What is a domain name?
A domain name is called your Website name. The domain name is the foundation of your online business where Internet users can access your website and get your business pieces of information.
“A domain name is an identification string that defines a realm of administrative autonomy, authority, or control within the Internet. Domain names are used in various networking contexts and for application-specific naming and addressing purposes.” – Wikipedia
#30 What is the difference between TLD and ccTLD?
TLD stands for Top-Level-Domain. The top-level domain (highest level) names are installed in the root zone of the namespace.
Example – .com, .net, .org, .co.in etc.
ccTLD stands for Country Code Top-Level-Domain. Each country has its own domain extension based on ISO codes. Generally used or reserved for a country, sovereign state, or dependent territory identified with a country code.
Example – .in for India, .us for USA and .au for Australia and so on.
A bit about me!
My name is Santosh Sarangi. RankKite is my blog site. Herein I share my experience in eCommerce, product management, and digital marketing. I hope these blogs might find helpful to small or medium business owners, and young started want to know about E-Commerce and Digital Marketing.
I have 15+ years of industry experience. I specialize in the startup, small or medium scale online business user behaviors analysis, organic and paid campaign optimizer.