1. What is a Product Manager?

A product manager is a professional role responsible for developing products for an organization, known as the practice of product management.

 

Product managers own the business strategy behind a product, specify its functional requirements, generally manage the features’ launch, and be responsible for the product’s success.

 

But, Ideally, there is no particular defination of a Product Manager. The role and responsibility of a Product Manager might be different from different companies, industries, and sizes of the company.

 

The product manager is not a manager of anybody. Even nobody going to report to you; not even you can fire anyone.

2. What is product?

A product could be everything and anything. Anything that you offer to fulfill the need or desire of consumers or do something to solve consumer’s problems is a product.

Every product is made at a cost, and each is sold at a price.

3. Types of product manager roles?

Based on stakeholders (users) and organizational need, there are three different types of product manager roles:

  1. Internal Product Managers – Building tools or software for other people within their Organization
  2. Consumer Product Managers – Building software for other external users
  3. Business to Business Product Managers (SaaS PMs) – Building software for other Organizations’ use.

4. Do you know different Types of Product Managers?

As we know the product manager sits at the intersection between technology, design, and business. There are different types of product managers based on Organization size, Industry, and type of product.

  1. The Technical Product Manager (TPM)
  2. The Designer/Creative Product Manager (VPM)
  3. The Analytic/Data Science Product Manager (APM)
  4. The Business Product Manager (BPM)
  5. The Marketing Product Manager (MPM)
  6. The Growth Product Manager (GPM)
  7. The “Get Shit Done” Product Manager (GSD-PM)
  8. The Mobile Product Manager (MPM)
  9. The Website Product Manager (WPM)

5. How do you control and avoid scope creep (adding features and functionality)?

If a request is out of scope and would have a significant impact on the timeline or budget, I let the person asking for the feature addition that it doesn’t fall into scope.

 

I outline the overall impact the new request could have, including timeline delays, budget implications, and risk increases. Often, scope creep puts projects in jeopardy, and I would make that clear in a professional manner.

 

Then, I would provide additional information about how they can have their request assessed in the future, potentially allowing it to be added to a future project.

6. What aspect of working as a product manager is the most exciting, in your opinion?

The most exciting part of being a product manager is supporting the creation of something that will improve customers’ lives. When that happens, you know your diligence paid off, that your market research was on target, and that the quality of the product and customer experience remained a priority throughout.

 

There’s no greater reward than releasing something amazing into the world, and creating that kind of positive change is a big part of why I enjoy working as a product manager.

7. If you have two desirable features, but the budget and timeline only support one, how do you choose which to pursue?

If I have to select only one of two features, my first step is to consider the customer. If one is more desirable in their eyes, then that’s a good case for making it a priority.

 

However, I also factor in whether one feature would differentiate the product from the competition, resulting in greater market success.

 

Finally, I do take the cost and time required for each option into account. If one requires substantially less time or funding, then that’s worth considering.

 

Cumulatively, those points typically allow me to make a sound choice that will serve the customer well and meet the needs of the company

8. What causes scope creep?

There are several reasons why scope creeps occur that is fairly common with most projects, including:

  • A documented Statement of Work (SOW) is vague and undefined.
  • Undocumented conversations and agreements directly between the client and team members.
  • Attempting to add additional uncontrolled changes that haven’t been approved.
  • Poor communication between team members, team leaders/project managers, clients, and stakeholders.
  • Time frames and deadlines that are impossible to achieve.
  • A change control process that isn’t flexible or doesn’t exist at all.
  • Lack of a project scope statement.

9. What is Scope Creep and How Can You Avoid It?

Scope creep in project management refers to changes, continuous or uncontrolled growth in a project’s scope, at any point after the project begins. This can occur when the scope of a project is not properly defined, documented, or controlled. It is generally considered harmful.

 

Best ways to avoid scope creep and keep your project on track

 

1. Define and communicate your project goals with all stakeholders from the origin
2. Organize and document all relevant information requirements
3. Use a single feature spreadsheet or use project management software to keep everyone on the same page.
4. Follow and maintain a transparent communication process between all stakeholders.
5. Let’s all follow time and project planners.
6. Learn the proper ways to communicate with stakeholders and your team
7. Protect your team against “Gold plating.”

10. What’s the biggest mistake you’ve ever made as a product manager, and what did you learn from it?

When building a new business, don’t build the product that the market needs now.

Instead, build the product that the market is likely to need several years in the future. Don’t assume that the market and your competitors will stand still waiting for you!

11. How do you identify a well-designed product?

Great product designers design intuitive user experience products.

For me, a well-designed product is simple, understandable, and user-centric. With a subtle design interface, it should stand out with innovation and inclusivity.

12. How do you define a good user interface?

The great User interface is clear, consistent, simple, and user-oriented.

The following is a list of what makes an attractive and intuitive user interface inside a website or mobile application.

  1. Clean and intuitive user navigation.
  2. Well defined target audience
  3. Consistency the key across the layout
  4. Transparency of the user actions
  5. Familiar UI elements
  6. The hierarchical order of app screens
  7. Top-notch attractiveness
  8. Design is made for people so that someone can quickly address any issues.
  9. Proactive User Interface
  10. Everything is easily accessible, Should be reinforced with tabs, shortcuts, and hover tooltips.

13. What is a poorly-designed product?

Any product that does not fulfill its purpose and leaves the user dissatisfied, unnecessary, confusing, and typically frustrates users is a poorly designed product.

A bit about me!
Santosh Sarangi RankKite
Santosh Sarangi RankKite

My name is Santosh Sarangi. RankKite is my blog site. Herein I share my experience in eCommerce, product management, and digital marketing. I hope these blogs might find helpful to small or medium business owners, and young started want to know about E-Commerce and Digital Marketing.

I have 15+ years of industry experience. I specialize in the startup, small or medium scale online business user behaviors analysis, organic and paid campaign optimizer.

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