Digital is the new normal
Business online presence is not a choice, it's necessary
RankKite - Online presence "good for the business" and "good for the customers.". Know the effective methods to build your business online presence. Endless possibilities in the digital world, Let's Learn, Implement, Measure, and Improve.
RankKite – Page Rank to Succeed in Business
There is an endless opportunity in the digital world of technology transformation. The new norms of business need its digital presence to succeed in the competitive market. RankKite is a free eBook about eCommerce business and digital marketing by Santosh Sarangi.
If you are a small or medium business owner, there is a vast scope to grow your business online. Similarly, If you are fresher and interested in online marketing or eCommerce industry professionals, you have a very bright future.
Online Presence is Important
India is one of the most emerging markets and has enormous growth scope in the eCommerce industry. RankKite, the ideal space where we can learn new things about the eCommerce business setup process, technology, and business operation. Whether eCommerce or Digital marketing, both are very much correlated. You can not focus on one thing only. When a website gives your business an online presence, Digital marketing increases your online brand visibility and popularity and drives traffic to your website.
RankKite – Digital Marketing Methods
At RankKite, We will talk about many digital marketing processes like strategy planning, execution, and analysis. We will discuss the step-by-step process of different digital marketing channels, smart marketing tools, and their best use
Small Business Website - Big Impact
A small website can make a massive impact on your business's success. Whether you are a freelance blogger, photographer, coach, local business owner, or service provider, a website is essential nowadays. Because Nine out of ten (92%) consumers visit a brand's website for the first time to do something other than making a purchase. ( Source, NIC.COM - https://bit.ly/3bWXFln ). It's simple and easy to have a website. To begin, you need to consider the following details.
- Right Domain Name & Extension
- Secure & Scalable Web Hosting Service
- Website Service Provider
- Business Contact Details
- Clean & Clear Business Informations
Search Engine Optimization
Search Engine Optimization (SEO) is the process of getting traffic on a website. SEO is a free and organic way of achieving visibility & ranking in search engine results pages. When people search for your brand or target keyword in Google, Yahoo & Bing, your website listing comes up.
- Right keyword and quality content
- Manage backlinks and get valuable metrics
- Boost your rankings and search visibility
Social Media Optimization
Social Media Optimization (SMO) is one of the most trusted marketing platforms. It creates brand publicity to increase the awareness of your product and services on social media and build social trust. Specifically, the best channel to share information with people about your product and services in the form of content.
- Target niche customers via the right channel
- An attainable SMART goal & KPIs
- Form of content – Video, Image, or Sound.
App Store Optimization
App Store Optimization (ASO) is the hottest marketing trend to acquire, engage, retain, and lifetime value of a customer for a digital product. ASO is the process of optimizing mobile applications in an App Store or Android Play Store. It improves the visibility of mobile app-based products and services.
- Offer best user experience
- Increase user engagement & loyalty
- Sell subscriptions and memberships
Search Engine Marketing
Search Engine Marketing (SEM) is a paid advertising methodology on the internet. It increases brand visibility in search engine results pages when someone searches for information related to your business. It takes no time for execution; all it depends on your online advertising marketing budget plan.
- Good Conversion focused landing/sales page
- Right audience, keywords & engaging Ads copy
- Analyze data, optimize ads, and repeat
Email marketing services
An oldest and highly effective digital marketing methodology since now is Email Marketing. Email marketing is a direct digital marketing strategy of sending emails to prospects and customers. After all, it grows new users' database, generates sales, and grows faster with powerful messages that deliver.
- Segregate Data & Target the right people with right messages
- Schedule, Optimise and Analyze (A/B Test & KPIs)
- Keep tracking email deliverability and performance results.
Short Message Service (SMS)
Short Message Services (SMS) Marketing is a mobile or direct marketing technique. SMS is a much better direct marketing channel to communicate information, brand awareness, build subscribers database, increase customer loyalty. SMS Marketing is efficient for all forms of business and the best way to reach the target audience within a short period. Above all, it is the most successful marketing technique for transactional and promotional marketing campaigns.
- Unique and consistent “Short Code.”
- Right database and relevant content
- Suitable day and timing matters
The most potent strategic marketing approach that drives your business in the right direction is content. It can be pass in the form of video, image, or voice search. Creating, publishing, and distributing transparent, valuable, and relevant content attracts and retain the audience and drive profitable customer action. There are many ways we can use our content like website, blog, social media, youtube, and more.
- Require consistent and long term strategy
- Outline key business and customer needs
- Drive profitable customer action